Straight answers.
The questions business owners usually ask before getting started.
What does Headwater actually do?
We build and manage professional websites for small businesses — hosting, domain, basic email, maintenance, and the basics so search engines can find you. You run the business; we keep the site handled.
How do I get started?
Fill out a short form, then book a 30-minute call with Ryan Gonzales. That call is how we understand your business and suggest a plan. You’re not buying on the form — Terms apply when you purchase, not when you book.
Who do I talk to on the call?
Always Ryan Gonzales — about 30 minutes to understand your business and recommend a clear next step.
What’s included in Site ($150/mo)?
A professionally built business website, hosting, SSL, domain registration or connection, basic business email, contact forms, analytics, maintenance, routine small content updates, and search basics. It does not include ongoing “get found nearby” work — that’s Local.
Why is there a setup fee?
Setup covers our build and delivery time — getting your site designed, built, and live (usually about 1–2 weeks). Your first month of the subscription is free; monthly billing starts one month after you sign and pay setup.
When do I pay?
You pay the setup fee when you sign the contract. Your first month of service is free. Your first monthly bill is due one month after that. After that, monthly billing continues on your plan.
How fast can I go live?
On average, about 1–2 weeks after we start — once we’ve agreed on the plan, you’ve signed, and setup is paid.
Why is there a 12-month commitment?
Listed monthly rates assume a 12-month commitment so we can keep the upfront cost low by spreading ongoing care across the plan. Month-to-month is available at +25%.
What if I leave a 12-month plan early?
Hosting and the site become unavailable. If we registered your domain, we can transfer it — there’s a transfer fee. Prefer flexibility? Choose month-to-month at +25%.
Do I have to commit to 12 months?
No. Month-to-month is +25% over the listed rate. We’ll confirm which option fits on your call.
Do I agree to Terms when I book a call?
No. Terms of Service apply at purchase — when you decide to start — not when you request a call.
Is this self-serve checkout?
No. Every engagement starts and ends with a call. The form prepares the conversation; we build after we agree on the plan.
Who runs Headwater?
Headwater is led by Ryan Gonzales, a product designer and builder with more than 20 years of experience (since 2004). We’re a new agency; our live public client today is CollectIQ.
Do you have client examples?
Yes — CollectIQ.app, our client on Growth. Visit collectiq.app. We’re early as an agency, so we’re not stacking invented case studies.
Do I own my domain?
Yes. Your business keeps ownership. We may register and renew it while you’re subscribed. If we registered it and you leave, we can transfer it for a fee.
Can I use a domain I already own?
Yes. We can connect an existing domain to your Headwater site.
Do I have to manage hosting?
No. Hosting and SSL are included and managed by Headwater.
Can I keep my current email?
Where it’s practical, yes. We’ll work with what you already have or set up basic business email as part of the plan.
Can I make changes after launch?
Routine content changes are included within reason. Larger features, redesigns, or big additions may need extra scope. Once you’re a customer, request changes through Client login.
What’s Client login?
The client portal (same Auth0 sign-in we use across Headwater) where customers manage billing, request changes, or upgrade their plan.
Is search / “SEO” included?
Every site includes search basics so Google can understand your business. Local adds ongoing work to help nearby customers find you. We don’t guarantee rankings or leads.
Do you guarantee Google rankings?
No. We sell solid setup and ongoing work — not guaranteed placement, leads, traffic, or revenue.
Can I sell online?
Yes — Commerce. We prefer Shopify. When a custom store is the better fit, we can build one with Stripe (like CollectIQ). Either path starts with a consultation call.
Are payment processing and platform fees included?
No. Payment processing, shipping, Shopify (or similar) subscriptions, apps, and other outside costs stay separate. We’ll call them out before you start.
Is this a template website?
We use a proven system so every site is reliable and efficient — then we fit it to your brand, services, and location. You’re not buying a blank-canvas agency project or a DIY builder.